How do you make your Passion into a REAL Fitness Career?

FSS Digital Director & CEO of FMI GUILD, Natalie Minh

FSS Digital Director & CEO of FMI GUILD, Natalie Minh

“Do what you love”….

“It’s not about the money”…

There is a very real and very obvious problem with so many of these messages regarding many aspirational jobs, especially a fitness career.

Unless you are privileged with a family (or situation), which doesn’t require you to make your own money, the fact is that we need to make money to survive.

Of course if it’s just something you love and you want to maintain your blog, training, modeling [whatever it is] as a hobby that is one thing, but if you want to create a solid career, one that allows you to really grow and prosper while helping people and doing what you love – then you need to take some time to define how exactly to do that.

The BIG Problem I see with so many fitness entrepreneurs (or aspiring ones): They aren’t sure how to turn their passion and time INTO $$.

So HOW do you do that?

There are so many ways, it can be overwhelming to know how and where to start. But I assure you- it’s just a matter of taking the time to learn a few things. It’s not rocket science.

I’m writing this article because I want to help and have provided a couple resources for you.

Fitness, combined with the new digital media landscape is POWERFUL – it’s no longer about re-inventing the exercise wheel, it’s about connecting with and building your audience. If you can understand the possibilities you can easily create an incredible 6, even 7 figure income – doing what you love.


FSS Digital Director & CEO of FMI GUILD, Natalie Minh

RESOURCE: FMI Guild is the first and only exclusive accredited fitness education institution for cultivating the ‘business’ around fitness. They host the Fitness MBA Summit once a year, which I was honored to speak at this year [pictures below]

FITNESS MBA SUMMIT 2015-It was 3 days packed with incredible lectures from 16 powerhouse fitness influencers in the industry who have built significant businesses in the fitness industry.


Pro-Ironman Triathlete, and the Other Half of (launching this winter)

From learning to build a website and grow an audience, to developing ebooks, and making 7 figures using social media – it was a total mastermind. But above all, what I loved was the community it created.

Note: Creating COMMUNITY is critical to building your business.

w/ My Dear Friend and Celebrity Dietitian & Author: Keri Glassman

It was amazing and inspiring to see how everyone who attended last week became like a family by the end, and no doubt is leaving armed with not only a vision, but an action plan on how to take their business to the next level.

If you couldn’t attend, you can access the lecture library, including mine, right here.

Oh and proof that fitness people like to have fun – we FSS Digital Director & CEO of FMI GUILD, Natalie Minh, ended the event with an Epic Halloween party at Bungalow in Hollywood – complete with the red carpet, paparazzi, aerial dancers, fire cages, costumes and a room filled with a new family of FMI Alumnae.

If you’re serious about taking your passion and current business to the next level, I would love to help you do that. I know what its like, from the ground up, and want to help you be successful!

Whether you’re an athlete looking to grow their fan base, a blogger wanting to monetize further, a trainer wanting to stop trading time for money, an entertainment attorney seeking new clients, … – I understand.


We are FMI Family!

If you missed it this year, make sure you sign up for next years summit!

RESOURCE: [limited time] FREE Business Planning Consultations with Amanda I am now offering free 15 minute consultations for business coaching, brand strategy and marketing direction

Schedule your FREE consultation by emailing me mailto:[email protected]

Someone will get back to you within 24 hours to set up a call.

IMPORTANT – this is NOT solely for people in the fitness industry, it is for any entrepreneur looking to grow their brand, their audience and integrate the ever-changing landscape of digital media into their marketing plan to benefit their business. I’ve done it myself, and I know the value of a good coach and strategist!

~Raising the Standard on what it means to be FIT!

Love, AmandaIMG_2783

Amanda Russell is Digital Brand|Marketing Strategist and creator of the Fit, Strong and Sexy life! .

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